Throughout my business career I’ve applied the success principles I’m sharing with you in my business and personal life and taught the principles to everyone in my marketing organization. What frustrated me was that some people used them immediately to create success, while others seemed to have not heard anything at all. I was determined to find out why and began to study people and what motivated them to think and act the way they did. I soon realized that the level of programming people had when they were very young created a series of beliefs, and these beliefs either empowered or limited them.

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