Why S.M.A.R.T. Goals are Stupid


Mar 28

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– Full Transcript  –

Welcome to Your Unlimited Life. I’m Carlos Marin, author of The Ultimate Success Formula, and today we have a doozie of a topic for you. Today’s topic is a controversial one that can often fly in the face of conventional logic and traditional teaching about goal setting and achievement.

For many years, the concept of “smart goals” has been taught by countless sales trainers and success coaches. It stems back from 1961, but it was really applied in the beginning of management in large companies and such. Throughout the years, it has gone through an evolution and been utilized by a lot of sales trainers and success coaches in order to get better results for their organizations, their sales teams, etc. Now, while most aspects of the smart system are conceptually correct, in my opinion (and many others that are looking at positive psychology and the way that the mind works today) the system overall is flawed and incomplete. My experience working with hundreds of thousands of people over the past 30 years bears this out. Let me explain to you why I’m saying this, and allow me to make it easier to understand the thinking behind this. Smart is an acronym, where each letter stands for an important step in setting goals effectively and correctly.
 So to start off, S stands for specific. Goals must be specific and clearly defined. The clearer the goal is, the better. I teach clarity of vision as one of the seven success principles or success secrets of millionaire entrepreneurs. In fact it’s the first one! So I must say, I totally agree with this. If you don’t know where you’re going, you’re not going to like where you wind up. The more specific you are, the clearer that you are on your goals, your dreams and your objectives, the more power that they have to pull you. Number one, specify. Agreed.

Number two is (M stands for) measurable. Goals must be measurable. What you can’t measure you can’t plan. What you can’t measure you can’t strategize. You can’t gauge what you can’t measure. If you don’t plan, you’re planning to fail. You can’t manage what you can’t measure. Sustaining measurable goals is a key, because if you can’t measure them, you have no earthly idea where you are in the process. I totally agree here, goals must be measurable.

A stands for actionable. Goals must be actionable. Again, I totally agree with this. If you can’t take action on it, you can’t make it a reality and you can’t advance it forward. This is a pretty basic universal law. Remember, I teach that it must be creative action. Creative action means productive, rather than just active. Not just busy work, because it must be productive. Creative action is what I call it. I am totally in agreement with the formula up to this point.

Now let’s go to the next thing. R stands for realistic. This one is my big bone of contention with this formula. You see, there are two types of people in this world, logical and creative. Now according to various different personality types, there’s four or five or whatever. Essentially there’s two types of people. There are logical people and creative people, right?

The logical people, are linear thinkers and they progress in a linear fashion. They’re the kind that want to put one foot in front of the other, and take baby steps. Taking a “stepping-stone” type of strategy for progress. They’re linear thinkers. The realistic goals kind of work for them, but I’m going to show you how it isn’t the panacea that you want it to be, even for those type of people.

Now, creative people hate the idea of being linear. They cannot think linear. These are “big-picture” kind of people. They love exponential thinking and they are moved by grand dreams and big accomplishments. They put the pieces together un-linearly. They are creative by nature, and linear goals just don’t move them.
For the formula to be truly effective with all people, it must suit both types.

I’m going to tell you my thinking on this, and it actually coincides with my story. I was involved in business and all of the mentors that I had from the insurance industry first, as well as the network marketing industry all said, “You’ve got to be realistic, you have to eat the elephant one bite at a time. You try to go too fast, Carlos.” If I think back, my parents used to tell me that even when I was little and growing up. The point is, my mentor said, “Be realistic. Set realistic goals. You want to set goals that are too big.” But you see, I wasn’t motivated. I didn’t want to take ten years to become a millionaire. I didn’t want to take 20 or 30 years like they said in the insurance industry. I didn’t want to take 10, do 12 or 15 like they said in the network marketing industry. I needed a compelling motive and a compelling dream. Therefore, those realistic goals didn’t move me to take action. I procrastinated all the time until that famous seminar I’ve told you about. In that leadership seminar that I went to, I saw that young guy that had become a millionaire in two and a half years. I thought to myself, “Wow, that’s what I want, right?” That’s what I want. I modeled him. I patterned my thinking after him. I took the type of massive, productive action that he did. Two and a half years later I was a millionaire. For me the R stands for (if you want to keep the R) radical or revolutionary. But as for me, I prefer to change it. I prefer to change it to compelling. Instead of “smart” goals, you can talk about “smact” goals! To me, it must be compelling. I would change the R to a C for compelling.

Compelling goals are the ones that you love. Compelling goals are the ones that move you. Compelling goals are the ones that pull you to take action. Motivation is about a motive that compels you to take massive action, meanwhile it also drives you to master the skill, habits and abilities to attain the motive. It compels you and drives you also to learn discipline and consistency. I believe that the key to a real goal is that it motivates and drives you to keep moving forward to its attainment. For me, compelling is the key.

The T is for time bound or timely, depending on who you listen to. I’m pretty much in agreement with the T. I think goals have to have a time frame. You must have some type of a time idea. I choose to call it time focused. Which means that you set a date for it’s achievement. Then you focus like crazy on hitting it on that date or even perhaps before. If you read my book, The Ultimate Success Formula, you’ll see that I take all of my goals and I turn them into affirmations or declarations. Which I call, “I am” declarations. I want to program my subconscious mind to accept things as present day realities. Which will shave a lot of time off of the achievement of those objectives. Whatever the mind believes, as you heard about last week, is the perception in what you create in your world. By the way, I end these declarations by stating: (by putting this statement at the end of the declarations) “All of this or something better still.” Which allows the universe or the wisdom of God (or the mind of God) to give me new and grander inspirations, and even exceed my desires.

Bottom line is, regardless of whether you’re a logical person and like small stepping-stone/realistic goals, or a creative person that’s moved by grand goals. Setting goals that are compelling and move you to action, will always take you much further than weak, impotent goals. The reason many people don’t reach their goals or catch their dreams is because they have impotent goals. They have goals that don’t move them to take action. Even you logical people, step it up a little bit. Step it up and make sure that your goals are compelling and that they’re grand enough that they get you to take action. That is the key to reaching and exceeding your goals.

I’d love to get your feedback on this super important and controversial topic. So please answer the three fun questions by clicking here! This is not your typical survey. These are fun. Just answer those questions and I will send you my special report that I’ve just created specifically for this purpose on how to crush it. It’s called “How To Crush It”, which is on how to set and achieve your biggest goals with lightning speed.

Share this show with five people you love, who you want to see succeed. Join my mission to empower millions to know their true power and greatness, be free and live their highest vision in life. Subscribe to my YouTube channel. Share it with others. Watch all these shows free in one central location every week at youtube.com carlosmarintv
Until next week, live your unlimited life and God bless!


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(1) comment

Patricia Richards January 27, 2016

I have followed the SMART goal setting principle for a long time, but I totally agree that, for me, the ‘R’ can be changed to ‘C’ for compelling or challenging!
Thanks for waking us up to Dream Big!

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